Creativity. Survival. Guide.
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Creative Direction / Illustration
This was part of a multi-faceted campaign for online retailer, Zappos. At a humble 3.5" x 5", these little booklets are meant to be carried around town and used as a reference when you're looking for a creative boost. It's littered with quotes, witticisms, illustrations, activities and recipes for creativity.
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As part of the Zappos I'm Not a Box campaign, this follow-up engagement piece was for those customers that interacted with Zappos after receiving the new box we designed. This took the campaign and customer loyalty a step further.
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