Aflote:
Making Waves in the Water World
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Creative Direction / App Design / UX / UI
Aflote is a boating app launching late summer 2021. Part social media, part navigation tool, Aflote is looking to disrupt the way boaters interact. Think Nextdoor for the water.
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The pre-registration website tells the story of how one boater uses the app throughout their day on the water.
Knowing that much of the audience is used to sophisticated navigation tools, the app was designed to be clean and elegant, yet approachable for the new boater.
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